Develop and execute data-driven digital marketing strategies that deliver measurable business results.
3 DaysIntermediateBlendedMax 20 delegates
What You Will Learn
Develop an integrated digital marketing strategy
Map customer journeys across digital touchpoints
Implement on-page and technical SEO best practices
Design and manage paid media campaigns
Create effective email and content marketing programmes
Measure and optimise digital marketing performance using analytics
Course Overview
This three-day programme provides a comprehensive foundation in digital marketing strategy and analytics. Delegates explore the digital marketing ecosystem, customer journey mapping, search engine optimisation, paid media strategy, email marketing, content marketing, conversion rate optimisation and analytics measurement. Practical workshops enable immediate application of learning.
Prerequisites
Marketing or business experience beneficial.
Certification Awarded
Tech Analytica Digital Marketing Strategy Certificate
Includes SHA-256 verified digital certificate with QR code